effective advertising

Wrote this post last fall sometime.. I think August '07.
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It was with a slightly guilty conscience that I put on deodorant this morning. I have a nearly spent stick of Axe "Touch" which I've been using for.. a few months now. I've been using that particular flavor and brand for at least a couple years, but the next time I shop, I don't think I can buy the same thing. It has to do with advertising. There are two points, one is a push, the other is a pull.
First the push... away from Axe. It's advertising is terrible. One whiff of their product and the steam comes on, and every look is a sultry one, clothes fly... . It is exaggerated, and funny, but also... wrong. It's too bad because I like the smell, and the body wash does 'stick' to one's skin for a long time.
Second, the pull... towards Dove. It's advertising is excellent. They find ordinary people and ask them to be in their commercials. "Natural is beautiful" is one of their premises (something I agree with).